Local SEO

Grow your local profile and get ahead of the competition with our tried and tested local SEO solutions.

No-nonsense, evidence based strategies to get your business found

Getting found on search engines like Google is now as important to smaller, local businesses and tradesmen as it is to large online retailers. With more and more customers turning to their mobile devices for information about nearby shops, eateries and services, a local SEO strategy is essential to help your business stand out from the competition.

While it might sound complicated, the road to local SEO success follows a tried and tested approach that can achieve amazing results.

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"88% of searches for local businesses on a mobile device either call or visit the business within 24 hours."

(Nectafy)

Local SEO services

Our approach to helping businesses get found online covers four key areas, each as important as the rest in improving search ranking positions for local searches:

Website optimisation

Search engines need to be able to get the information they need about your business quickly and easily. We make sure websites are optimised for locally focused searches by making relevant location and business information available to both end users and search engine robots.

Google My Business

Your free Google business listing is an amazing tool which, when optimised, can help put your product or service right at the top of local search results. We make sure our clients are using all of the available Google My Business functionality to help generate credibility, trust and visibility.

Local link building

Establishing links with relevant and respected websites is a brilliant way of improving local search engine rankings. We work with clients to identify back-link opportunities that will help establish your authority in the eyes of search engines.

Build and manage citations

Building up a broad presence on third-party directories and websites is another way of indicating to Google and other search engines that your business is legitimate and authentic. We have tools to list and manage third-party citations that will help build trust in your brand.

What is local SEO?

Starting at the beginning, SEO (search engine optimisation) is the process of improving your online presence to better your ranking on the search engines such as Google and Bing. When we focus this on businesses operating in specific locations or regions, we call it ‘local SEO’.

A local search is a search engine query that includes a location or a phrase like ‘near me’. By adding this local intent, search engines know to filter our results based on the area in question. Local searches now make up almost half of all Google queries.

When it comes to finding local listings there are various ways in which users can interact with your business. From Google’s ‘local pack’ map results and Google My Business results that appear at the top of a search, to your own website ranking and third party listing sites (known as citations), there are a number of ways to improve your chances of local SEO success.

How local SEO can help grow your business

Today, more people than ever are searching for businesses and services online. Google alone processes over 40,000 search queries every second and as many as 3.5 billion searches worldwide every day. What’s more, almost half of all searches have a local intent such as "electricians in Exeter".

From smartphones to home assistants, the way that potential customers look for products or services like yours is becoming increasingly easier, making a strong local presence online a clear shortcut to long term success.

Despite the evidence, the majority of small businesses still believe SEO isn’t something they need to worry about, meaning those that do reap the benefits.

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Why use Upsite for your Local SEO?

Upsite have been working with local businesses for over 15 years. Responding to both global and regional changes, we’ve become specialists in search engine optimisation.

SEO without borders

Our Devon-based hubs in Kingsbridge and Torrington allow us to work closely with West Country businesses as well as those further afield. From a London cocktail bar to an Australian vintage furniture store, we’ve helped businesses all around the world get found by customers in their communities.

Great relationships

We believe in building brilliant relationships with our clients by truly getting to know their businesses, products and customers. When we really understand what it is you do, we’re able to make sure our processes are tailored to your exact needs. Our local SEO clients come back to us time and again for advice and feedback, long after our project work is done.

No more finger in the air

We use premium tools to research and plan every local SEO strategy. Our library of search tools give us incredible insight into what people are searching for and how. This data driven approach means our work is evidence-based, giving our clients an amazing advantage over the competition when it comes to positioning their business in the local market.

Brilliant returns on investment

A one-off local optimisation project can be a golden bullet for businesses that are struggling with exposure. Customers performing local searches have high conversion rates, especially if you can establish a trustworthy, authoritative online presence. The benefits of our local SEO work are a long-term investment that will continue to yield results for years to come.

Google Analytics SemRush Google My Business Google Search Console

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If you think your business could benefit from an investment in local SEO, contact Upsite today.

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