Athlete Movement

Local SEO

We spoke to lots of other companies before settling on Upsite and we are extremely glad we chose them to help us. The entire team at Upsite were extremely helpful and we are very pleased with the end result. We are now in the top 3 on Google for all key searches. We will be using them again in the future. - Luke Binding, Athlete Movement

The client

In 2018 we started working with Athlete Movement, a new gym and fitness facility in Hampshire. Athlete Movement offer high end training facilities as well as regular classes and support to members in a 6,600 square foot unit on the outskirts of Liphook.

The challenge

Having invested heavily in their premises and state of the art equipment, Athlete Movement were keen to make the most of their online exposure. To date however, they were failing to rank well for any local search terms and subsequently were losing out on new memberships to their competition. Athlete Movement sought out Upsite to help change this.

The client was keen to see the benefits of our work as quickly as possible, so we worked closely with them, agreeing to collaborate on new and existing content to speed up the process.

What we did

Our approach to improving Athlete Movement's local SEO was two fold:

1. Optimise their existing website both on the page and behind the scenes
2. Add and optimise relevant third party citations and listings

Following a period of research and analysis, we began work optimising and replacing content on the client's website, including all text, images and meta information. We also improved the health and security of the site and added some new pages to specifically target local search traffic. Finally, we made some improvements to the user experience to help encourage engagement and flow.

Elsewhere we optimised Athlete Movement’s listings on Google My Business and social media, as well as adding business profiles to 15 high-authority directory websites that we know have a direct impact on local search results.


On the completion of our work with Athlete Movement we were pleased to report to the client that our actions had already lead to the following improvements in two key ranking areas:

Site health


Page load speeds


As a result of these improvements, as well as the optimised content and new business citations, within a fortnight of the completion of our work Athlete Movement were ranking top 3 for over 30 of their target keywords.

Google My Business insights also reported a 50% increase in phone call enquiries and a 30% increase in the number of people who have found them organically.

What next

It’s still early days but we’re confident Athlete Movement will continue to see increasing benefits from their optimised website and business listings.

As with all SEO work, the results accumulate over time and so it was great to work with a client who saw the value of getting their site optimised as quickly as possible. In the long term, this should result in a really healthy return on their investment.