Athlete Movement

Local SEO


Increase in organic traffic


Page speed improvement


Top 3 search engine rankings

Weaver Green

"We spoke to lots of other companies before settling on Upsite and we are extremely glad we chose them to help us. The entire team at Upsite were extremely helpful and we are very pleased with the end result. We are now in the top 3 on Google for all key searches. We will be using them again in the future."

Luke Binding, Owner, Athlete Movement

In 2018 we started working with Athlete Movement, a new gym and fitness facility in Hampshire. Athlete Movement offer high end training facilities as well as regular classes and support to members in a 6,600 square foot unit on the outskirts of Liphook.

What they were looking for

A relatively new startup, Athlete Movement invested heavily in their new premises and state of the art equipment. Out of the box, their new website looked good but wasn't ranking well in search engines and in turn wasn't helping to grow their business. Athlete Movement sought out Upsite to help change this.

The client was keen to see the benefits of our work as quickly as possible, so we worked closely with them, agreeing to collaborate on new and existing content to speed up the process.

What we did

Following our initial keyword research and competitor analysis, we began improving the content on the website and optimising it from the ground up. We also improved the health and security of the site and added some new pages to specifically target local search traffic. Additionally, we made some improvements to the user experience to help encourage visitor engagement.

Elsewhere we optimised Athlete Movement’s listings on Google My Business and social media, as well as adding business profiles to 15 high-authority citation sources.


This local SEO project has delivered significantly better online performance for Athlete Movement. Their improved local visibility has led to a significant increase in search engine rankings and a noticeable rise in new membership and fitness class enquiries. Additionally, Athlete Movement are now outperforming their closest rivals online in a very competitive local market.


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