Gentle Giants

Web Development, SEO and Ecommerce

How it all started

Gentle Giants are an ambitious, family-run removal and storage company based in Hampshire who have been steadily growing since their formation in 2000. The owners first approached Upsite in 2013 when their existing website had become dated and was in desperate need of a rebuild.

What they were looking for

In a world where first impressions are incredibly important, Gentle Giants asked Upsite to design them a website that would instill an image of trust, professionalism and great service. With more and more of their customers using phones to search for local removal firms, a mobile friendly website was imperative with local SEO a key requisite to the ongoing success of the business.

Gentle Giants website

What we did

We built a brand new website from the ground up using the Bootstrap framework to create a clean, professional looking website that was responsive and optimised for mobiles and tablets. We carried out a comprehensive keyword discovery phase and used the results to focus our attention on local SEO and specific landing pages that targeted the search opportunities we discovered.

Gentle Giants

What followed

The Gentle Giants team were so happy with their new site and excited by the opportunities we'd uncovered that they asked us to continue working with them on a monthly basis to manage their site and improve their SEO as the company grew.

In that time we have added an online shop, migrated their website to https, created new landing pages and areas to reflect the growth and developments within the business as well as consulted them on potential opportunities within the industry that their customers are looking for.

Taking a content rich, organic focus we have continued to work hard on getting their website to rank for a large range of keywords and long tail keywords, whilst also keep the site healthy, fast-loading and search engine friendly.


To date, Gentle Giants have benefitted from steadily increasing traffic since the launch of their new website in 2013. They continually rank in the top 3 positions for a number of their targeted key phrases and continue to climb search engine rankings for new targeted keywords.

Upsite have helped Gentle Giants significantly improve their marketing return on investment, moving budget spend away from poorly performing paid advertising campaigns and investing it on organic SEO and more sustainable results.


We're continuing to work with Gentle Giants as they continue to roll out new services and expand their operations. From document shredding to a bespoke AirBnB package, Upsite are working side by side with Gentle Giants as we try to keep up with their ongoing developments and ever evolving plans.

Our affordability and flexible working relationship has proven to be hugely beneficial and we're looking forward to what the future holds.